‘Food’ a
well-defined word; which have a plenty of definitions to reveal its flavor and
aroma, some people eat to live while others live to eat, for some it’s a source
of survival and for some food itself is life. Like life is incomplete without
music, similarly this world is incomplete without food lovers; our world is
infatuated by taste, aroma, and flavor. In other words, food makes us who we
are.
In some corner of our the world, a lack of
access to food is the tragedy, but in some countries like India and US,
unhealthy eating is sited as the second most threat to human life after
smoking, in short people are becoming more addicted to junk and fast food,
which shortening their life span. Food is something that everyone needs every
day and how it is produced; processed and marketed are the few important
issues, which can have an immense effect on our health.
Fast
food culture is an emerging trend among the younger generation. The ready
availability, taste,
low cost and flavor makes them popular among amateurs and
teenagers. Even though most of people knows that fast food isn’t a healthy
choice, but still the fast food consumption continues to escalate.
In the
year 1916 in Unites States, the first fast food restaurant established, which
generally credited with the opening of the second fast food outlet and first
hamburger chain: McDonald’s and KFC; are multinational corporations with
outlets across the globe. Interestingly, US have the largest fast food industry
in the world.
While in India, the fast food industry has grown
with the changing lifestyles of the young Indian population. In India alone the
fast food industry is growing by 41% per year and as per the survey report
almost 61% of Indian population is consuming processed foods and among them
5-35 years age group is most common.
Food
that we take today has changed more in the past 30 years as compared to past
300 years. With this change in food style the journey to grave also shortened;
lifespan. The variation in the Indian food trends separated its people from
their age old healthy lifestyle.
Fast
food companies desperately hiding the information regarding ‘how their food was
made?’ Because of the growing popularity and demand of fast food chains, causing
the industries to raise production unnaturally, that is, by injecting hormones,
antibiotics and arsenic; to help them grow faster. The fast foods subsist with
refined sugars and hydrogenated fats, it is also very high in sodium,
carbohydrates, and very low in dietary fiber and essential vitamins and
minerals, which is enough to kill appetite in human body.
According
to the study of Indian Society of Gastroenterology: more than 8.3% of the
Indian population suffers from stomach problem, obesity, cancer and heart
disease risk, organs improper functions, depression, decline in memory and
cognitive function, fluctuation in the blood pressure and sugar level because
of constantly eating junk foods.
Most importantly it
badly affecting the younger generation of our country, it causing the irregular
menstruation cycle among girls, boys are reaching the stage of maturity before
their age because of the unnatural growth of hormones. It is very mournful say
that the current generation of children may be the first with a shorten life
expectancy than their parents.
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